project.
Walk-Up Apartments
client.
Class Project
purpose.
To create a comprehensive brand identity for a luxury residential property, including visual identity, print and digital assets, and website design.
project overview.
Walk-Up Apartments reimagines urban living by blending Brooklyn-style charm with modern luxury in Milwaukee's Walker's Point neighborhood. This branding project was inspired by personal experience living in a Brooklyn walk-up apartment, translating that distinctive atmosphere into a premium Milwaukee residential experience.
problem.
Develop a distinctive brand identity for a luxury apartment complex while incorporating essential design elements, including:
+ Brand strategy and positioning
+ Visual identity system
+ Print and digital applications
+ Website design and user experience
+ Environmental graphics
+ Marketing materials
+ Brand strategy and positioning
+ Visual identity system
+ Print and digital applications
+ Website design and user experience
+ Environmental graphics
+ Marketing materials
solution.
The brand identity was designed to capture both vintage charm and modern luxury through thoughtful design decisions and strategic positioning.
The project elements were carefully developed across multiple touchpoints, including:
+ Identity system featuring the distinctive water tower element
+ Print and digital marketing materials
+ Website design showcasing amenities and lifestyle
+ Environmental graphics and signage
+ Exclusive bodega branding
+ Identity system featuring the distinctive water tower element
+ Print and digital marketing materials
+ Website design showcasing amenities and lifestyle
+ Environmental graphics and signage
+ Exclusive bodega branding
The visual design creates impact through:
+ Integration of the building's historic water tower into brand imagery
+ Modern typography balancing vintage and contemporary elements
+ Strategic color palette reflecting urban sophistication
+ Cohesive design system implementing:
1. Primary brand identity
2. Supporting graphic elements
3. Typography hierarchy
4. Digital presence
+ Integration of the building's historic water tower into brand imagery
+ Modern typography balancing vintage and contemporary elements
+ Strategic color palette reflecting urban sophistication
+ Cohesive design system implementing:
1. Primary brand identity
2. Supporting graphic elements
3. Typography hierarchy
4. Digital presence
This comprehensive approach creates a distinctive brand identity that positions Walk-Up Apartments as a unique residential offering combining Brooklyn's character with Milwaukee's vibrant culture. The inclusion of premium amenities like the residents-only bodega elevates the concept beyond typical luxury apartments, creating a complete lifestyle experience.
inspiration.
sketches.
drafts.
final identity marks.
applications.
